Guiding Students to Build Their Career Identity and Personal Brand Early

In an increasingly competitive academic and professional landscape, students must begin shaping their career identity and personal brand long before graduation. This workshop equips counselors with the tools to guide students in understanding their strengths, values, and aspirations, and in presenting themselves authentically through resumes, digital profiles, and personal narratives. By supporting students early, counselors help them build a strong foundation for future opportunities, ensuring they stand out with confidence and clarity.

• To introduce the importance of career identity development at the high school level.
• To provide counselors with frameworks for helping students define strengths, values, and career stories.
• To teach practical strategies for guiding students in building resumes, portfolios, and online profiles.
• To strengthen students’ ability to communicate their personal brand effectively in different contexts.
• To promote proactive career readiness and professional visibility among students.

• Gain strategies for integrating personal branding into counseling sessions.
• Learn to help students identify and articulate their unique career identities.
• Acquire tools to guide students in creating resumes, digital portfolios, and LinkedIn profiles.
• Improve ability to coach students on presenting themselves confidently in interviews and networking.
• Strengthen role as a mentor who empowers students to build a purposeful, visible career path.

• Clearer sense of personal strengths, values, and future career direction.
• Development of strong personal branding tools such as resumes and online profiles.
• Increased confidence in presenting themselves to universities, employers, and scholarship boards.
• Stronger professional identity that differentiates them in competitive academic and career fields.
• Early preparation for lifelong career success through proactive self-marketing.